‘Tractor on the Go’ – Local Tech Firm Unveils Tractor-Hailing App

An indigenous technology firm, Origin Automotive Works, has launched a new tractor-hailing app called Tractor on the Go.

The firm said it has been working on the project for five years so as to revolutionise agriculture in Nigeria.

Tractor on the Go is a mobile application that is designed to connect millions of farmers to modern farming services and equipment like tractors, sprayers, planters and harvesters.

The platform will also enable investment in agricultural mechanisation through a system by providing real-time information on equipment and their productivity.

President and Chief Innovation Officer (CIO) of Origin Group, Prince Joseph Samuel, said that the new application would put an end to farmers’ fruitless search for tractors and other farm equipment.

Speaking at the launch of the mobile App, Samuel noted that the app seeks to eliminate all factors impeding agricultural mechanisation, particularly in rural areas.

The CIO further explained that the app would also help farmers optimise yield and adopt new systems of farming even during the dry season.

He added that the firm would also provide irrigation technology services for farmers so as to enable them access opportunities for farming during dry seasons.

The app would also help agents, farmers and operators to gain timely access to tractors to ease farming operations.

On his part, Product Development Manager, Olusegun Emmanuel, described the app as a game-changer that would totally revolutionise agriculture.

Emmanuel said, “With Tractor on the Go, you are allowed to provide some details that can ensure effective use of the tractor you are requesting.

“For instance, if the land was tractorised at all, the application would allow farmers to factor in this information in making a request. Besides, one can also indicate through the application the number of activities you want to perform.

“With this application, you can easily target the right customers for your business with the help of patented segmentation technology. These and many more are what the platform offers to end-users to make farming operations easier.”

The product development manager also expressed optimism in the success of the application and its ability to improve farming in Nigeria.

“We are very optimistic that the introduction of this application would improve farmers’ yield,” he said, adding, “With such smart farming technologies, we would be able to reduce costs, maximise yields and profits for farmers and other users, and still be incredibly efficient in the process.”



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