After Pilot Success, Sterling Bank Flies Farmers’ Radio Nationwide

Sterling Bank Plc has extended the coverage of its Farmers’ Radio Programme to all six geo-political zones in Nigeria.

This follows the wide acceptance the pilot phase received in the Northern part of Nigeria where it debuted in 2018.

Group Head, Agriculture and Solid Minerals Finance, Mrs Bukola Awosanya, explained that this year’s edition would run for 13 weeks in all major Nigerian languages.

Awosanya explained that the need to increase and maintain awareness of financing opportunities among smallholder farmers, aggregators, off-takers and other stakeholders necessitated the expansion.

According to the head, the programme would be broadcast on local radio stations across key agribusiness hubs in Nigeria.

She further noted that it would broadcast unique programmes aimed at identifying and resolving the constraints faced by farmer groups and processors alike.

On the broadcast plan for each zone, she disclosed that the Northwest would be covered by Kano Arewa, Katsina Companion and Kaduna FRCN FMs.

While the Northcentral would be covered by Abuja Aso Radio, Kogi Grace, Benue Airwaves and Plateau Peace FMs, the Northeast would have Bauchi Globe, Adamawa Gotel and Borno Radio FMs.

For the South West region, Ogun Paramount (Abeokuta), Osun Orisun (Ile-Ife), Oyo Splash (Ibadan) and Ekiti Golden Voice FMs would broadcast the programme.

Also, Nigeria’s South-East zone is to receive the broadcast of the programme from Imo Orient FM and Abia Broadcasting Corporation.

South-South, on its part, would be covered by DBS Melody, Akwa-Ibom Atlantic and Cross River Hit 95.9 FMs, Awosanya explained.


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